$ Front-end developer · WordPress · Measurement
Sites that ship, and measurably perform.
I design and build fast, accessible front-ends — WordPress, WooCommerce, React and Next.js — then wire up GA4, GTM, Search Console and Core Web Vitals so every build is measured, not guessed.
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Status
Available
Experience
10+ yrs shipping
Discipline
Build + measure
Focus
WordPress · React · GA4
$ (a) What I do
WordPress themes, Multisite, WooCommerce, Elementor and custom templates — plus React / Next.js front-ends with clean architecture and fast Core Web Vitals.
Interfaces that feel considered — system, spacing and type solved before a pixel is placed.
Technical on-page foundations that let search actually find you.
Clean data layers and reliable measurement, end to end.
Component-driven web apps and software, built to scale.
$ (b) Approach
I treat every project like a workspace: precise tools, open space, and everything in its right place — so the result feels effortless even when the build is anything but.
No bloat, no guesswork. A clear brief, a tight stack, and measurement baked in from the first commit.
$ (c) Selected work
Recent builds
Front-end build of key promotional and menu sections for one of Canada's largest quick-service Thai brands. Wired up a GTM container structure, GA4 event taxonomy, and dashboards the marketing team actually reads.
Measurement
Corporate events, weddings and celebrations across Canada. The old site listed services; the new one sells the feeling of the event. Built around bold, dark imagery and a clear booking path.
Measurement
Conversational Canadian accounting assistant. Handles books, GST/HST/QST, payroll and documents for Canadian companies. Drop a file or ask in English or French.
Measurement
Three recent builds up front. The archive has a page for every project — notes, metrics and the live link.
View all work$ (d) Stack
Tools of the trade
// Front-end
React · TypeScript · Next.js · Tailwind · HTML · CSS · JS · PHP
// CMS & commerce
WordPress · Multisite / WPMU · Elementor · Custom plugins · WooCommerce · EN/FR
// Measurement
GA4 · GTM · Search Console · Looker Studio · Event taxonomies
// Performance & SEO
Core Web Vitals · Lighthouse · On-page SEO · Structured data
// Design
Figma · Design systems · UI / UX · Illustrator · Photoshop
// Practice
DNS · Asana · Zendesk · WordPress security
$ (e) Contact
Tell me what you’re making and where it needs to perform. I’ll reply within two working days. Write directly to hello@michaelhiscock.com or start a project below.
